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Debut Impermium Index Reveals Surprising Trends in Social Web Spam Attacks
Aug 31, 2011
We’ve long speculated that social web spam and abuse carry greater consequences for users and site owners than simply being a nuisance. In fact, they pose significant reputation risk and cost to nearly all Internet businesses.
Today we unveiled the Impermium Index — the first, comprehensive set of data and analysis on the types and severity of social web spam and abuse. It shows that not only are social web attacks growing exponentially in number, but there is an increasing sophistication to the tactics used by spammers; we also reveal that your user growth stats may not be as accurate as you thought.
Our first report — Summer 2011 edition — is below. It’s based on a large representative sample of the social web — more than 104 million social media transactions collected over a 100 day period (June – August), from a base of more than 90 million users spread across 72 countries. Transactions analyzed in our first Impermium Index report included user generated content (UGC) posted on social networks, blogs, social bookmarking sites, and many other places around the Web.